For Professional Installers of Commercial Façades and Windows, Doors, Extensions & Other Home Improvements
Editor Brian Shillibeer says interest rates are hitting consumers in the pocket and hitting house building and renovation and although high-end markets exist, installers also want to be secure in their traditional markets of replacing windows or sticking them into new homes. To win business, prices are being slashed. And we know that when margins go, so do companies – like Everest, Safestyle, UKWDG et al. To Read More – Click The Pick
Effective marketing to potential customers relies heavily on precise targeting and engagement. However, relying on outdated or inaccurate data sets the stage for failure. Each misdirected outreach not only diminishes response rates but also damages your brand’s reputation – a classic case of ‘Garbage In, Garbage Out’ in action, writes Andrew Scott, as he shares how overcoming bad data in modern marketing is the key to success. To Read More – Click The Pick
Differential settlement – and avoiding differential settlement – should be very important to conservatory or other pre-fabricated extension installers, writes The Installer’s technical expert, Don Waterworth. This is because it occurs due to poor foundation design – and it costs a fortune to put right. To Read More – Click The Pick
Smart’s Signature aluminium composite doors are so easy and quick to fit, installers won’t have to dawdle around all day hanging them. They also offer style, security and energy savings for the homeowner and every element you would want to have guaranteed is guaranteed… making high-end sales a bit of a doddle.
Poor economic performance (and the weather) has hit the whole window and door supply chain. Now there is a race to the bottom on prices, writes Russell Yates, the MD at AluK. He says this is a dangerous strategy – far better to sell premium products and hold your margins as the economic (and the weather) forecast is improving.